We all make mistakes from time to time. But why not try and limit the amount of mistakes we make through education and proper preparation? Here’s some mistakes to avoid for your upcoming trade show displays event.
As live events return, it’s time to dust the cobwebs off your marketing material and get back to the trade show circuit. However, for some, it’s been two years or more since their last exhibit, so your trade show skills may need a little dusting, as well. Whether you just need a little live events refresher or are new to exhibiting, here are six critical trade show mistakes to avoid at all costs.
Few things are more frustrating at a trade show displays than watching traffic pass as crowds gather at other displays. Just because a show is in your industry does not guarantee that your target audience is in attendance. Since there are only so many shows your company will attend each year, it is crucial to be at the events that best match your brand.