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Inbound marketing is becoming ever more popular and widely used. We are seeing companies leverage marketing automation software, blog, email, etc., to operate the same playbook they will have for years but in a slightly different way.Basically, they're letting their marketing sail along, without really watching or analyzing to see whether it's helping their business grow (which ideally, is everyone's target, right?). They're stagnant within their methods. And let us be real with you, we realize it's tough to break out of that.We give you six easy steps to perform your own marketing audit to work with you in your inbound marketing Audit1. Analyze Your GoalsWhy are you currently doing inbound marketing? Who are you attempting to reach/target? Ask these tough questions in advance, so you can more easily regulate how to evolve your plan to maximize its impact. Clearly define your targets, you can pave the pathway for future growth.If you're confused on what goals to set, here are several ideas:? Increase leads? Improve quality of leads? Improve conversion rates? Optimized content Marketing? Improve and increase linksWith the end goals clearly defined, it's simpler to lay emphasis on elements of your strategy which have to be tweaked to assist you in reaching those goals.2. Define Your Buyer(s)/CustomersNext phase in the audit process would be to clearly define your buyer personas. That is probably a step that you took when you initiated your inbound strategy. However we recommend that you revisit to make certain they are aligned with the vision of the business and established goals.If buyer personas were something you skipped in the beginning, not to worry, now could be the right time to do that. Buyer personas are your ideal customers; deciding the prospective audience knowing they would have the highest probability level of seeing value in your offers and becoming happy customers.Some important elements to include in your buyer persona profiling are their job responsibilities, hierarchy in their company, pain areas, a day-in-the-life scenario and core values and objectives that position your organization as the solution that best meets their needs.3. Assessment of the Effectiveness of Your BlogThis is the very first thing to check when conducting an inbound marketing audit for our customers. Possibilities are, for anyone who is doing inbound marketing, then you are already blogging - Excellent! Then it is time to deep dive into company's blogging efforts and emphasize on attributes such as for example:? Frequency of posts? Relevance of the posts? Presence of CTAs in the blog postsWhile there are many factors we analyze in the blog, these are the three primary areas to cover while assessing a blog. A small business should aim at a consistent blogging strategy in place to keep traffic. And this can be the best way forward to accomplish an optimized content marketing for an effective inbound marketing strategy.4. Run the Website through Performance Measurement ToolsNext, you would like to analyze a website performance through the help of available tools. Moz is really a go-to tool for all of the data you need to complete an inbound audit. With the aid of Moz open site explorer, you can easily find and analyze key metrics such as for example domain authority, page authority, amount of root links domains, inbound links, holistic social media metrics plus much more!5. Prepare Information in a ReportOnce all necessary information has been discovered, it's time to put it into an easily understandable format. Use custom made assessment template in PowerPoint to compile & represent all the collected data. The assessment should now cover all these topics discovered and any vital information found through inbound audit.6. Create a Plan and Measure EffortsGiven that site's inbound marketing audit is complete, it's the right time and energy to put your findings into action. As you're implementing an inbound marketing plan, you would like to revisit your goals and ensure that you're taking the correct actions to perform these goals.Once you can see the numbers and understand the procedure of generation, it becomes much easier to plan and predict inbound strategic solutions. Lastly, it's never too late to consult a specialist in the field to conduct the audit.A specialist can also help you plan for optimized content marketing, which in many ways may be the basis for effective inbound marketing.